Ford cars are not just any simple car. They are an emotion for many. There are many individuals who trust Ford completely when it comes to planning a family vacation. It’s a cherished memory of the first road trip for many. They say that it’s a different feeling of pride and heritage connected with Ford cars. Hence, as automotive enthusiasts, Ford cars hold an extremely special place in our hearts.
However, the crowd favorite Ford stopped their manufacturing in India in September 2021. This decision was driven by the idea of broader restructuring by the company that was aiming to cut down its losses and streamline global operations.
Of lately it has been in the news that Ford is planning its comeback in India. In January 2024, Ford India filed a design patent for its all new Endeavour which is also known as the Everest in other regions. This car was recently spotted in Chennai at the top of a trailer.
Will Ford come back to India?
Ford’s decision to re-enter the Indian automobile industry is dependent on several factors such as market conditions, regulatory factors, and strategic partnership.
Well, there are some chances that Ford might come back to India as it has already filed a design patent in early 2024. However, the company has not made any official announcement regarding its full-scale comeback and local manufacturing.
Recent speculations suggest that Ford will begin its manufacturing in its facility in Chennai. The company has also begun hiring people for the facility.
Additionally, the US-based automobile company has also secured a trademark for the iconic Mustang Mach-E in India. Rumors are also heard that Ford might launch its electric crossover to rival the other popular premium electric vehicles such as Mercedes EQE, BMW iX, and the Audi Q8 e-tron.
Reasons to believe that Ford is coming back to India
An improvement in the Indian regulatory environment could be one reason for Ford’s possible comeback in India. Since the COVID-19 pandemic, the Indian manufacturing sector has been boosted due to the government’s willingness to make it a global hub. The automobile industry has also benefitted from an improved business ecosystem in India.
A significant change in customer preference could be another reason why Ford is coming back to India. Ford was always known for making cars in the premium segment. Meanwhile, Indian customers are also showing more interest in premium cars nowadays. As a result, we can see affordable car makers like Maruti Suzuki shifting their focus towards the manufacturing of premium SUVs. Ford might be willing to take the opportunity of this market trend and come back to India once again. Furthermore, there has also been a significant rise in the number of upper-middle class buyers. It is likely to rise more in the upcoming years. Therefore it is another good reason for Ford to consider restarting its business in India.
·Although Ford had shut its doors in India in 2021 yet its manufacturing facility in India still exists. Maybe the company didn’t want to go back to India permanently. As a result, it did leave behind its R&D assets in India. The company might once again begin operations from its Chennai plant which rolled out Ford’s popular models like ‘EcoSport’ for both domestic and export purposes.
Furthermore, Ford’s existing local supply chain will make it easy for its comeback. The company will not have to start from the scratch and conduct market research any further. It can easily set up contracts with local dealers and start operating.
What will be some of the key specifications of the new generation Ford Everest?
Rumours suggest that Ford is coming back to India with the launch of a new generation Ford Endeavour which is also known as Everest globally. This car is globally available with a 3.0 litre V6 turbo-diesel which comes with a 2-litre Bi-Turbo diesel engine providing strong torque and fuel efficiency.
The exterior design of Ford Everest represents bold and aggressive styling with a prominent grille, muscular body lines, and high ground clearance. This car comes with high quality LED headlights, daytime running lights, and taillights. The stylish alloy wheels of the Everest further enhance the look of the car.
The car has a spacious cabin with an improved infotainment system along with premium interior décor made from high quality leather, and soft touch surfaces.
Overall, we can say that the all new Ford Endeavour is a fusion of practicality, luxury, and the latest innovations.
What are the other Ford cars that are likely to be launched?
Here are some other Ford models that the company is likely to launch apart from the Ford Endeavour:
- Ford Territory- Ford Territory is one of the company’s best sellers in the global market. Some rumors have been heard that Ford has already bought the design patent for this design. This car globally comes with a 1.8 liter EcoBoost engine with 189 bhp power and 320 Nm torque.
- Ford Ranger- This truck by Ford, shares the same engine as Ford Endeavour. Therefore, if the company is planning to launch Endeavour it may also begin manufacturing Ranger shortly.
Ford with its excellent services and experiences in the past has won several hearts before. The news of Ford coming back to India is a reason to celebrate for many. If you like this article then do stay tuned with us for more such articles.
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