Flying Flea C6: Royal Enfield’s Electric Cruiser Debut

Royal Enfield is entering the electric vehicle (EV) world with its new subsidiary, Flying Flea C6. The first bike to roll out under this new brand is the C6.

Flying Flea C6: What we Know so far

Royal Enfield has taken its first step into the electric vehicle (EV) segment by introducing a new brand, ‘Flying Flea’. This strategic move signals the company’s commitment to embracing electric mobility while maintaining its legacy in the motorcycling world.

Table of Contents

The new brand, named after the British-origin motorcycle model “Flying Flea” used during World War II, is set to focus on Royal Enfield’s upcoming range of electric motorcycles. The decision to create a distinct brand for electric vehicles comes when the global shift towards sustainable and environmentally friendly transport is gathering momentum.

Royal Enfield, which is known for its heavyweight cruisers and retro-styled bikes, is gearing up to meet the growing demand for electric two-wheelers. The Flying Flea brand will enable the company to tap into the expanding EV market while keeping its traditional motorcycle lineup separate. This move allows Royal Enfield to explore new technologies and design innovations suited to electric mobility while preserving the classic elements that fans of the brand appreciate.

The company has not yet disclosed specific details about the electric models under the Flying Flea brand, but it is expected that the motorcycles will feature a blend of modern EV technology and Royal Enfield’s signature design. With the global automotive industry shifting toward more sustainable options, Royal Enfield’s entry into the EV space is seen as a crucial step in the company’s long-term growth strategy.

In addition to focusing on electric mobility, Royal Enfield aims to enhance its overall brand presence and product offerings, expanding into new markets and attracting a broader customer base. This move towards electric vehicles aligns with the brand’s vision of offering innovative, future-ready solutions without compromising on its core identity.

About The Author

Muskan Mudgil

Meet Muskan, a passionate journalist who’s always had a drive for adventure. Her love for cars began when she drove her father’s Maruti Alto for the first time. She mistook the accelerator for the brakes and ended in a harmless but memorable ‘off-road’ adventure into a neighbor’s garden. This funny mishap sparked his fascination with cars. At present, Muskan’s heart skips a beat every time she spots a Mahendra Thar on the road. The rugged charm and power of the Thar amaze her.

See author's posts