Grandeur Heritage Series concept

Grandeur Heritage Series concept


To mark its 35th anniversary, Hyundai Motor Company has introduced the Heritage Series Grandeur, a concept car reinterpretation of its 1986 flagship sedan as a modern electric vehicle. Inspired by the 1980s, this project offers a window into Hyundai’s vision for future mobility by fusing modern technologies with the iconic design aspects of the original Grandeur.

Grandeur Heritage Series concept: Design

Grandeur Heritage Series concept: design
Grandeur Heritage Series concept: Design

Though it features modern upgrades including new side mirrors, covered wheels, side cladding, and pixel-style LED headlights and taillights, the Heritage Series Grandeur keeps the boxy shape of the original 1986 vehicle. 

Grandeur Heritage Series concept: Interior

Grandeur Heritage Series concept: Interior
Grandeur Heritage Series concept: Interior

The interior combines burgundy velvet and auburn Napa leather upholstery, adopting a “Newtro” (newness + retro) concept. Bronze-colored ambient lighting improves the vintage ambiance, reminding one of 1980s audio equipment. While the single-spoke steering wheel and jet airplane-style gear selector honor the original model, an ultra-wide, touch-activated flat-screen display replaces conventional dashboard controls.

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Grandeur Heritage Series Concept: Tech

Designed by South Korean sound designer Guk-il Yu, the concept automobile boasts a sophisticated four-way sound system, including 18 speakers that provide rich, clear audio with strong bass. When the car is in the park, the system has a special piano function that can be played through the audio setup.

Performance and Battery

Hyundai simply says that the original internal combustion engine has been replaced with an electric powertrain; further information regarding the battery capacity or performance criteria of the Heritage Series Grandeur has not been revealed.

Concept

The Heritage Series Grandeur is a concept car designed to investigate the fusion of Hyundai’s historical design features with upcoming technologies. Mass production is not currently planned.

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