Audi has launched a new electric vehicle sub-brand specifically for the Chinese market. This new brand is called “AUDI” and is part of an expanded joint venture with Shanghai Automotive Industry Corporation (SAIC), which owns MG Motor, a British-born automaker. Additionally, the two debuted the AUDI E concept, which provides a sneak peek at three upcoming production versions released in mid-2025.
AUDI E Concept: What do we Know so far?
In contrast to current Audi models, the AUDI E concept does not use the brand’s iconic four-ring symbol, indicating a change in branding and design. It is bigger than the recently released Audi A5 Avant. The AUDI E concept is said to offer more interior space and accommodation than its siblings with an internal combustion engine.
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In contrast to the latest models from the leading Audi brand, the new AUDI model’s styling blends extravagant LED light patterns with sleek and mainly unadorned surfacing to give the E a more monolithic aspect.
Built on the new Advanced Digitized Platform that SAIC and Audi created, it has a dual-electric motor drivetrain with a combined 754 horsepower and an 800-volt electric architecture. Audi claims a 3.6-second 0-100 kph time using torque vectoring and Quattro four-wheel drive.
According to China’s CLTC test requirements, the Audi E can go over 700 kilometers on a 100kWh battery. The first model from the AUDI sub-brand is said to provide a 300km recharge in electric energy storage in 10 minutes on a powerful DC charger, albeit the specifics of the charging rate have yet to be disclosed. Air suspension and four-wheel steering are further characteristics being marketed for the new estate model’s impending manufacturing run.
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