Jaguar, the famous British automaker, is reinventing itself. It will soon be an all-EV brand. As a result of this change, Jaguar will have a new brand identity, and the company will unveil a new logo. A more elegant design replaces the 3D leaper emblem and the roaring Jaguar monogram. Jaguar’s new corporate identity will now consist of four additional components.
Jaguar: What Do We Know So Far?
The Jaguar Device mark is the first. This is a new font for Jaguar lettering. The letters in this one are rounder in shape and have more space between them than in the last one. A combination of capital and lowercase letters is used in the new Jaguar Device Mark. Next, the Jaguar Artist Mark follows. ‘j’ and ‘r’ are in the circle, forming a monogram. Even if it is turned upside down, the mark is made to look right-side up.
Also Read: Jaguar’s New Electric Prototype: Not Your First Time Getting the Silent Treatment From a Cat!
The Strikethrough is the third component of Jaguar’s new brand identity. The design has several horizontal lines. According to Jaguar, these can appear on their own in future models or alongside the Jaguar leaping cat or writing. It is known as the ‘Jaguar Makers Mark.’
Jaguar announced that it will be using more ‘exuberant hues,’ such as blue, red, and yellow, in the future in addition to launching its new brand identity. Additionally, the brand said that on December 2nd, during Miami Art Week, it will present its first design concept under the new identity.
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