Why Did Lamborghini Change Their Logo? Lamborghini debuts revamped logo after 20 years.
New design features subtle changes to font and bull.
Updated logo reflects brand's bravery and authenticity.
Primary colors transition to black, white, yellow, and gold.
Logo sans shield emphasizes iconic bull in digital space.
Changes intended to better embody brand's core values.
Logo part of broader brand transformation initiative.
Refreshed typeface echoes angularity of Lamborghini vehicles.
Bull symbolizes brand's mission of"Driving Humans Beyond."
Shield continues to adorn Lamborghini vehicles proudly.